Conquering The North Face with Creativity
Join Kassi Kincaid for a new episode of The Edge of Creativity Podcast with Hap Klopp—founder of The North Face, author, and global innovation leader. Hap shares how he built one of the world’s most iconic brands on passion, purpose, and storytelling—and why failure is an essential ingredient for creativity and growth. From the mountains to the marketplace, this episode is a masterclass in leading with values, inspiring bold ideas, and building a legacy that lasts.
Conquering The North Face with Creativity
What does creativity look like at 29,000 feet—where risk, innovation, and endurance collide? In this energizing episode, Kassi Kincaid sits down with Hap Klopp—founder of The North Face, author, and global innovation leader—to explore how passion, storytelling, and purpose built one of the world’s most iconic brands.
Hap shares how leading with values—not fear—sparked a culture of creativity that transformed outdoor gear into a movement for sustainability and adventure. From hiring for passion over credentials to turning failure into innovation, his journey is a masterclass in bold leadership, resilience, and vision-driven creativity.
Whether you’re building a business, leading a team, or reigniting your creative edge, this episode is a reminder: great companies—and great leaders—are built on courage, curiosity, and conviction.
Episode Highlights:
(1:00) From wilderness roots to building The North Face
(3:30) Why passion—not credentials—was his #1 hiring rule
(7:00) The most underrated leadership skill: storytelling
(14:40) The real origin behind The North Face name
(16:15) How Hap built a culture of creativity and collaboration
(26:00) Overcoming fear, embracing failure, and leading boldly
(32:45) A final word of wisdom on boldness and beginning
This conversation with Hap is packed with wisdom, candor, and creative insight for anyone ready to lead with purpose and build something that lasts.
Connect with Hap Klopp:
LinkedIn: https://www.linkedin.com/in/hap-klopp-b3b976/
Instagram: @hapklopp
Don't forget to share your takeaways! DM me on Instagram (@kassi_kincaid) with your biggest takeaway from the episode!
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